01
WordPress & digital strategy
Turn your website into a credible, focused business asset—not another piece of digital clutter.
Entrepreneur · WordPress expert · Community builder
I help business owners and organizations turn complex digital challenges into useful, reliable WordPress experiences.
↓Discovermy story
Building for the Web since 1996 · 300+ clients · Based in Ottawa · English & French
Curiosity is my
operating system.
I’m Frédéric Sune — a French-born, Canadian by adoption, and Ottawa-based multipreneur who has been making websites since 1996.
I like the space where technology, business and people meet. It’s where I founded WP Expert, helped launch the Ottawa Tool Library, coached entrepreneurs, spoke at WordCamps, and kept asking the question that guides all my work: how can this be more useful?
My best work doesn’t begin with a platform or a pitch deck. It begins by listening closely, finding the real problem, and creating the simplest path forward.
First website built
Clients served through WP Expert
Languages, one direct approach
02 / How I can help
Experience,
put to work.
Bring me the challenge that needs a clearer direction, a more credible digital presence, or an experienced second brain.
02
Business & product mentoring
Find the useful idea, pressure-test it, and shape a practical path from concept to momentum.
03
Speaking & workshops
Practical, jargon-free sessions on WordPress, recurring revenue, digital trust and entrepreneurship.
04
Advisory conversations
A direct, thoughtful outside perspective when the next decision matters more than another deliverable.
03 / What I’m building
Ideas with
real-world utility.
Different ventures.
One thread: make it useful.
01 — DIGITAL
WP Expert
Strategy, design, development and long-term care for WordPress sites that earn trust and help businesses grow.
02 — DISCOVERY
Free Activities
Helping people discover memorable things to do across Canada—without making their wallet the main character.
03 — WELLNESS
Find A Herbalist
A trusted North American hub connecting people with herbalists, shops, training, events and credible herbal resources.
WordPress strategy
Business mentoring
Digital trust
Speaking & workshops
04 / Beyond business
Make a living.
Make a difference.
Ottawa Tool Library
Co-founded in 2014 to make tools, skills and repair culture more accessible to everyone.
Mentoring & knowledge-sharing
Coaching entrepreneurs at Impact Hub Ottawa and sharing practical lessons at WordCamp Ottawa and Montréal.
05 / In their words
Trusted for the work.
Remembered for the experience.
★★★★★
“We recently had the pleasure of dealing with Fred at WP Expert. After countless issues with our website, we moved the hosting to WP Expert. The entire experience was smooth, and Fred was incredibly professional and responsive. Our website has never worked better! I highly recommend Fred and his team.”
Anne Larrass
★★★★★
“Frederic is an amazing professional, delivering excellent and fast solutions!”
La Grande Roue De Montréal
★★★★★
“We’ve had a great experience working with Frederic. He helped us diagnose some tricky WordPress issues that were affecting our site’s performance. He’s responsive, easy to work with, and clearly knows his stuff. It will be very helpful having someone we can trust to keep our website running smoothly.”
Kelly Smith
★★★★★
“Frederic was very efficient and a great communicator. My issue was solved very quickly!”
Tammie Efraimson
06 / Start a conversation
Have an idea
worth building?
Currently accepting select advisory and WordPress projects.
Whether it needs sharper strategy, a better website, or simply an experienced second brain—I’m listening.
A relaxed 30-minute conversation. No sales pitch—just a useful first step.